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Buying 'Czech'

2009-01-15
Economic nationalism is an inevitable outcome of a global recession, and ÈSSD tried to tap into the trend yesterday. It called on Czech consumers, companies and government entities not to buy foreign products. Czechs who might want to follow this advice will face a major conundrum. What, exactly, is a foreign product in today's globalized world? Is a Coke or Pepsi bottled in Prague a "foreign product"? It might seem clear in the case of an imported VW Passat, but even here there's a percentage of Czech-sourced parts, and hundreds of local jobs are dependent on the sales and repair functions. How to sort this out? There might be a market niche for someone to create a handbook of consumer products and their percentage of local content. It might also come in handy when ÈSSD decides which producers of "foreign products" should get investment incentives as part of its 52-point crisis plan. [Czech Republic Social Democrats Coca-Cola protectionism]