Countering bad press
The Nato summit will be one of the best occasions the
CR has had to promote itself as a stable political and
economic environment, a first-class conference
location, and a booming manufacturing site. But getting
foreign journalists to report on anything other than the
military aspects of the summit (and, of course, Václav
Havel's big red heart), will be a challenge. The Tourism
Authority, with desks at the airport and the Congress
Center, will try to sell them on other stories. The U.S.
embassy and the American Chamber of Commerce's
tourism working group, with the help of the Tourism
Authority and CzechInvest, will also hold a press
conference for foreign journalists and will dangle
interesting leads at them. As one of the organizers said:
The CR has gotten a lot of bad press, and now it's time
to quit crying and do something about it.
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