Suppliers beware!
2008-04-10
On the surface, Czech exports are booming, despite the soaring
crown. Unseen, though, is a growing trend by manufacturers to
look beyond the CR's western borders for suppliers. An Italian
company, for example, might be able to supply cheaper raw
materials - including transport costs - than a Czech supplier.
The strong crown is only one factor. Labor productivity and the
feeling of Czech companies that they're entitled to regular price
increases are other considerations. When Tatra CEO Ronald
Adams gave a recent interview to HN, the press concentrated on
the fluff - Tatra will start assembling a few retro Tatraplan cars
in a marketing stunt. The press missed the meat of his remarks
- production costs in the U.S. are now at the same level as in
the CR. This of course says much about the faltering state of the
U.S. economy, but it's also a harbinger of what's to come for
Czech suppliers.
[Czech Republic Hospodářské noviny Kopřivnice]
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