The new people's car
2007-04-13
The unions at Škoda Auto are acting as though they're making a
product that people can't live without. And it's not far from the
truth. Škodas are flying off the lots in Europe because they're
nearly as good as Volkswagens but cost thousands of euros less.
The unions are convinced that the good times have only just
begun, and they announced a strike yesterday to press for a
bigger share of the future benefits. The dirty little word neither
they nor management wants to utter is cannibalization. Low
wages at Škoda have been paying for a loss in sales that the new
people's car is causing on the upper end of VW's product range.
Škoda is literally financing VW. It contributed 25% of VW's profit
in 2005, and union leader Jaroslav Povšík revealed to Czech
Radio that Škoda gave a loan to VW that exceeds Škoda's capital
of Kč 16.71bn. VW's problem is how to tame its cash cow
without killing it.
[Czech Republic Group]
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