Final Word from Friday, August 6, 2010

Amazon's new Kindle 3, with a lower price, better contrast and global reach, will no doubt entice a few more Czechs to buy an e-book reader. Whereas the Russian market for e-books is estimated this year at up to $6m, the Czech paid market is still almost non-existent. Tomáš Zilvar of Vice magazine told LN that the main obstacles are international copyright fees and lack of a micropayment system. Patrick Zandl said that books in Czech might find a distribution channel outside the CR, because local publishers see digitization as a threat. Czechs seduced by Amazon's marketing should keep in mind that their language apparently still won't be supported on the Kindle. Another drawback is Amazon's pre-ordering system. Although Amazon says that VAT will be charged on the Kindle 3, the VAT doesn't appear on the payment page. Instead of the $139 list price, Czechs will apparently be surprised to have $192 deducted from their credit card. Amazon still has a few things to learn about international electronic commerce.[Czech Republic value-added tax Lidové noviny Lupa]

Glossary of difficult words

to kindle - to arouse or inspire (an emotion or feeling); to light or set on fire;

contrast - the degree of difference between tones in a television picture, photograph or other image;

to entice - to attract or tempt by offering pleasure or advantage;

micropayment system - a way to make small payments;

Czech language - the Kindle 3 will support Latin, Cyrillic, Japanese, Chinese, Korean and Greek characters, but apparently not extended Latin character sets;

drawback - a feature that renders something less acceptable or attractive.


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