Final Word from Tuesday, August 5, 2014

Czechs who settle down to an evening of TV will see dozens of commercials, for anything from personal-care products to ketchup. In most cases, what they see is what they get. The beer or cola will quench their thirst as promised, the dating service will set them up with some potential mates, and the fake butter will satisfy their illusion of eating healthily. If they read the fine print on the label, they might get a shock, but it won't deter them next time as long as they get from the product what they expect. In a category all to themselves are the commercials for financial products and services. It's often not clear exactly what the customer is getting. Sometimes the fine print on the screen can't even be read in freeze-frame mode. Petr Robejšek, a political scientist, told Czech TV last week that a fundamental failure of democracy is the way a single subsystem of society, the finance industry, has been allowed to acquire power and privilege at the expense of society as a whole. To be reminded of this daily, all we need to do is tune into our favorite TV shows. [Czech Republic television]

Glossary of difficult words

to settle down to - to turn one's attention to;

what you see is what you get - there is nothing hidden;

to quench (a thirst) - to satisfy (one's thirst) by drinking;

mate - a husband, wife or sexual partner;

freeze-frame - the facility of stopping a film or video in order to view a motionless image;

to tune into - to turn on and watch or listen.

PDF Archive

«August 2014»

Choose the year


Tel: 420 224 221 580

Published by

E.S. Best s.r.o.
Ovenecká 78/33
170 00 Prague 7
Czech Republic



FS Final Word