Final Word from Thursday, December 10, 2020

Beer lovers who had to settle for half-liter bottles at home for seven weeks because pubs were closed have finally been set loose again. Alas, they were cooped up for so long that some of them were surprised yet again to be confronted with a mere 0.4-liter glass of beer, after indulging in man-size portions at home for weeks. That missing 20% boosts the margins of pubs and breweries under the marketing principle of product downsizing, but for many beer connoisseurs it's an unwelcome incursion into a tradition that goes back centuries. Sure, they can adapt, as they did pre-covid, but now they have the chance to break free from the shackles. "Never let a good crisis go to waste," said Winston Churchill and others. With pubs and restaurants dying left and right, and some owners in a fight with the government over closing hours, beer drinkers need to sober up to the fact that they are in control now. It's a drinker's market. So either lose the girlie 0.4 glasses, or lose them. [ Czech Republic covid-19 bars 0.5-liter ]

Glossary of difficult words

beer-drinker's market - (based on "buyer's market") the supply of beer exceeds demand, giving purchasers an advantage over sellers in price negotiations;

to be cooped up - to be confined in a small space;

to indulge in - to allow oneself to enjoy the pleasure of;

man-size/man-sized - large enough to clothe, suit or satisfy a man;

incursion - an invasion or attack;

left and right - in a very quick and uncontrolled way;

to lose - to get rid of; to be deprived of;

girlie/girly - characteristic of or appropriate for a girl or young woman.

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